It’s exotic, pink, and set to start the party. Cheers to the new fusion liqueur by Campari – X-Rated!
In the mood for something X-rated? Something that’s legal, fun, and guaranteed to make you want to party? So here’s Campari Group’s popular fusion liqueur — X-Rated — launched in the Indian market. An exotic blend of ultra-premium French vodka, blood oranges from Sicily in Italy and fused with tropical mango and passion fruit juice sourced from Brazil, this is one of the fastest growing flavoured spirits in Asia.
Geared towards women, this unique, bright-pink liqueur is well positioned to lead the growing cocktail appreciation trend in the country. It is best enjoyed over ice, on the rocks, or as a flavourful, colourful addition to champagne or a delicious cocktail.
Known for its unique bottle shape, bold pink liquid, sweet and delicious flavour, it is high on the trend list as one of the finest celebratory drinks. X-Rated is made with ultra-premium vodka sourced from Champagne and Ardennes regions of France.
The tropical fruit flavour with edgy citrus notes gives a long, smooth, and semi- sweet finish.
According to Daniel Schwalb, Managing Director South East Asia and India for the Campari Group, “We are excited to expand our India portfolio with the launch of our globally successful fusion liqueur brand, X-Rated. It is expected to become the preferred liqueur choice, especially for discerning women consumers.”
Arnab Ghosh, Marketing Director, Campari India, adds, “With this launch, we are looking forward to establishing a strong foothold in a segment which finds a strong resonance with the millennial consumer.”
X-Rated at a glance
X-Rated is a premium liqueur made with high-quality, ultra-premium vodka and tropical fruit juices.The liquid is made of 100% ultra-premium French vodka from Champagne and Ardennes.
The fusion liqueur is made with 100% pure organic fruit juices fused with ultra-premium French vodka in a secret process. Available in 750 ML with 17% ABV.