Olive Bar and Kitchen and HeyHey Global come together for a one-of-a-kind event in the digital art space; the Oliverse.
Ever the pioneer, the Olive group of restaurants recently took a bold step into the metaverse with HeyHey Global. Just a few weeks back, they held the exciting ONFT event where Olive turned into a digital playground.
The ONFT event marked Olive as one of India’s first food chains to delve into the metaverse. Having consistently been devoted to tapping into what people want, it’s unsurprising that Olive’s one of the leaders in introducing this unique and remarkable experience. The recent boom around the NFT (Non-Fungible Token) has brought a lot of limelight to digital art, and with Oliverse people get to experience this unique physical virtual world of art for the very first time in Mumbai.
HeyHey Global recently made headlines for raising 1.5 million through their video-creating platform. This celebrity video platform has turned the dreams and fantasies of all the fans into realities with NFT art and personalized video messages.
The event featured a lot of loved and well-known artists from the NFT world as well as other prominent celebrities and artists. Sunny Leone brought to light a glimpse of her ‘IDreamSunny’ NFT collection, which was created in a collaboration with HeyHey Global. Also spotted at the event was Rahul Bose, who unveiled his monologue on the profession of acting titled ‘We are actors’.
Santanu Hazarika, who is considered a pioneer of digital art in India and a famous doodle artist and illustrator uncovered his ‘Catfishing 2.0’. If that wasn’t enough, there was also Kshitij Kankaria, who showcased images shot by him and processed digitally, mainly depicting India in a raw and beautiful state. Narendra Kumar, a leading fashion designer unveiled his 2+2 = 5 collection, while Amrit Pal Singh, a popular creative designer and illustrator, showcased his ‘Cleopatra Toy Face’ from his collection of NFT toys.
Commenting on the launch, AD Singh says, “Since we launched The Olive Group over 20 years ago, we’ve been fortunate to have always had our finger on the pulse of what our customers want and like. We’ve introduced many industry ‘firsts,’ and now, we’re excited to see what our integration into the metaverse means, both for our customers and for us as a Group. We look forward to welcoming you all to the Oliverse.”
Essentially, the Oliverse created an outstanding opportunity for all the guests to explore a digital world, pixel-perfect fashion, and mesmerizing art. As the Olive group of restaurants enters the metaverse, this step is bound to change a whole lot in the restaurant industry. Additionally, it’s expected to open up guests to a far more unique and immersive experience than previously imaginable. This NFT gallery that launched in Mumbai as ONFT will now travel across the entire Olive group in India. And we can’t wait!
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