Historical story of Negroni (103 year old story in short)

By TravelDine

Many say that Negroni was first concocted in 1919, in Florence, Italy.

However, historians differ regarding its true origins.

It is believed that around the 1870's, whilst fighting in war, during high ranking military “meetings”.

Pic- Military history

Count Camillo Pascal Negroni would create some of his signature Vermouth based cocktails.

Pic- Barrel Smith

Which is now believed to be the original Negroni.

According to another popular story, it begins in Italy where bartender Fosco Scarselli worked at the Caffè Casoni.

Pic- Campariau

One day a Count Pascal Negroni, asked him to make his favourite drink, the Americano.

Pic- Campariau

In addition, the general requested to make his drink stronger by replacing gin with soda water.

Scarselli topped it off with an orange garnish, to make it unique from the Americano and  voilà we have the now famous Negroni!

After Pascal Negroni saw how successful it had become,

Pic- Few Cocktails

His family founded the Negroni Distillerie, and ran it as their family business.

Pic- Bully Boy Distillerie 

The distillery is still operating but now owned by another family.

Pic- Bully Boy Distillerie 

As it spread to the masses in the USA, it became an instant hit and now holds the status of a classic.