IPL in the UAE – Can it Revive Tourism?

The cricket carnival that recently hit the UAE—the Indian Premier League (IPL). The selection of the UAE as a venue is significant in itself. In a year that has seen big-ticket sporting events like the Olympics and Wimbledon being cancelled, the BCCI’s decision to stage the 13th edition of the tournament sends encouraging signs to the fraternity at large. For the UAE, it provides the perfect opportunity to showcase its branding as a safe venue and an international sporting hub, besides injecting a much-needed dose of revenue.