Style needn’t overshadow substance. But it does add value, as the French airline knows. Another of its fabulous brand videos has just dropped and the world is going ooh la la. A…
Tag: Branding
Even established brands like to reach out to their client base and remind them of their core values and USPs off and on. And it can be done in a fun format,…
Seasoned hotelier and marketing strategist Saket Gupta talks about the rise of an agile, data-driven approach when it comes to the business of food and hospitality marketing and more. Artificial Intelligence, influencer…
The expert in destination branding and travel representation talks about creating desirability for her many clients. She also discusses the rise in experiential travel with bleisure, wellness tourism, and staycations becoming key…
The video released by the leisure and entertainment hub in Abu Dhabi is a clever take on The Bee Gees’ Stayin’ Alive. It has gone viral in the UAE and beyond. Yas…
The branding strategy expert reveals exactly what makes for successful destination marketing and what goes into creating a brand that has its finger on the pulse of the market. A broad-based career…
From President Donald Trump to Prince Charles, everyone has endorsed the quintessential Indian greeting.
Creating ‘Brand Trawell’ will largely depend on the grand experiences you create for guests.
These stories of branding and communication in the time of global crisis will, hopefully, leave you feeling as amazed as they have left me.