Hung-Li kicks off Asian cuisine for Impresario

Impresario group’s second delivery brand, Hung-Li, marks its foray into Asian cuisine. Currently operational in Mumbai, Pune, Bengaluru and Delhi-NCR, the brand is part of a slew of upcoming launches that underline the group’s commitment to building a solid delivery business.

Impresario Handmade Restaurants, after Boss Burger, has launched its second delivery business, Hung-Li. As an increasing number of restaurants start to diversify into delivery brands to sustain business through the various lockdowns across the country, Impresario is looking to tap into the popularity of Asian cuisine for its new venture.

Hung-Li currently operates in Mumbai, Pune, Delhi-NCR and Bengaluru, and as such, is testing the waters for the group’s delivery aspirations. Says Jaydeep Mukherjee, Head – Cloud Kitchens, Impresario Handmade Restaurants, “We have always been fond of Asian flavours and this was the perfect opportunity to diversify into this space, given how people have always gravitated towards the exciting and comforting flavours of Asian cuisine. At the moment, we have optimised our existing kitchens, and operate out of shared facilities at Social and Smoke House Deli, among our other brands; but there are plans afoot of setting up dedicated kitchens for our delivery brands.”

As the market response to these new brands start to become clear, Impresario plans to extend their presence from Tier I markets to Tier II and III cities. “Once the concept comes together, we’ll gradually extend to Tier II and even Tier III cities. Many restaurants in Tier II cities can give establishments in big cities a run for their money. We plan initially to launch about six brands and then, ingrain as much learning from that experience as possible to pave our way ahead. We have done dine-in restaurants and done them well. This is our first foray into the delivery space which lacks the hospitality touch, which is what has always set us apart. So, this learning process is essential to our growth,” explains Jaydeep.

This writer had an opportunity to experience Hung-Li’s delivery experience, as they sent across momos, appetisers and drinks to sample.

The appetisers set the tone for the meal with Sriracha paneer chilli and butter garlic chicken. While the paneer was milder than I expected, the chicken worked well to offset the former’s spiciness, and, with its varied textures, made things interesting. The butter garlic veg momos, although in a similar sauce as the appetiser wasn’t as impressive. What was, were the Death momos. Although the name should have served as fair warning, I overestimated my spice threshold and was soon inundated by leaks which sprung from my eyes and nose. Perhaps the most intriguing thing about the extra spicy option was that the ‘death’ part kicked in only once you’ve taken a generous bite out of the juicy momo. Fortunately, the Weeknight Mojito and Spiced Guava Lemonade were at hand to soothe my tastebuds. To be honest, as much as the Death momos and butter garlic chicken impressed me, it was the unique flavours of the drinks that really made their mark.

Hung-Li is currently available on aggregator platforms Zomato and Swiggy, along with direct order portal DotPe in Mumbai, Pune, Bengaluru and Delhi-NCR.

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