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Kerala cuisine contest

Kerala cuisine contest is a hit

The international online cuisine contest is open until June. Participants have to simply register and send in videos of them cooking Kerala specialties. Winners will get a seven-day trip to the state with their families.

Los Angeles

Los Angeles makes a comeback with a new tourism campaign

Rising local stars come together to announce LA’s “comeback” in its latest tourism campaign that invites visitors to dive into the diverse experiences unique to the city once more.

Roger Federer Switzerland Tourism brand ambassador

Roger Federer serves the best of Switzerland

The 20-time Grand Slam winner and Swiss native has partnered with Switzerland Tourism as its new brand ambassador. As part of the campaign, visitors will get to see the country through Federer’s eyes through a series of visuals and videos highlighting his favourite destinations and hidden secrets.

100 million meals

100 Million Meals campaign by UAE looks to fight hunger in 20 countries

The campaign is organised by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), in partnership with the World Food Programme, Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment (MBRCH), and Food Banking Regional Network.

Chalo Chamba Himachal Pradesh tourism

Himachal Pradesh kicks off its ‘Chalo Chamba’ campaign

The year-long campaign will put a spotlight on the diverse tourism potential of the state’s Chamba region, which includes nature and wildlife, adventure sports, heritage, food and handicrafts.

MakeMyTrip’s new campaign spotlights India’s hidden gems

Cognisant of the pent up demand for travel due to the pandemic, MakeMyTrip has collaborated with popular social media influencers to introduce audiences to lesser-known destinations across India for its #MyIndia campaign.

glenmorangie laundromat

Glenmorangie colours whisky different

The new campaign looks to represent whisky in a much more colourful and inclusive way, inviting newer audiences to share in the brand’s vision.

The success of Dekho Apna Desh is apparent from the number of tourists flocking Indian destinations such as Goa, Jaipur and Uttarakhand

Dekho Apna Desh — Prime Minister Narendra Modi’s inspired campaign to get Indians to discover their own country — is among the first steps taken by the Indian government to promote domestic tourism. The multichannel campaign bodes well for the future of tourism in the country, which will increasingly focus on domestic travellers.

Road trip

Road trippin’ to revival

Odisha’s tourism department is marketing the several secrets, travellers are likely to stumble upon while on a road journey through the state. IHCL and Marriott have launched bespoke road trips that take guests to their hotels across two or three destinations that are easy to reach.

Small Luxury Hotels

Small, Boutique, Secluded and Luxurious.

How the US-based Small Hotels of the World is leveraging the art of video storytelling to sell their luxury boutique hotels to travellers looking for a safe and differential experience.

The time to communicate is now!

The importance of marketing and advertising at a time the world is passing through an eye of the storm.