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Beam Suntory to invest US$1 billion in environment, consumer and community initiatives by 2030

Aside from reducing greenhouse gas emissions and water usage by 50 per cent, Beam Suntory will also look to engage over 300 million consumers in responsible drinking campaigns and contribute 1 million hours of voluntary services across communities.

On the occasion of Earth Day, the world’s third-largest producer of distilled beverages, Beam Suntory, has announced a new programme known as Proof Positive. Under the programme, the company aims to fulfil commitments to sustainability across its entire supply chain and has pledged an investment of US$ 1 billion towards positively impacting nature, consumers and community.

The programme follows the recommendations of the United Nations’ Sustainable Development Goals designed in 2015, and sets several targets to achieve for 2030 and 2040.

Beam suntory planting
Apart from planting 500,000 trees annually by 2030, Beam Suntory also aims to contribute a cumulative 1 million hours of voluntary services in communities across the world.


Under the commitments to impact nature positively, the company aims to reduce water usage by 50 per cent per unit produced by 2030 and replenish more water than it uses by 2040. It will also look to reduce its greenhouse gas emissions by 50 per cent by 2030 and extend beyond net-zero carbon emissions by 2040. It also plans to plant up to 500,000 trees annually by         2030, use 100 per cent recyclable packaging and 40 per cent recycled materials by 2030, extending it to 60 per cent in another decade. It will also work only with suppliers that use sustainable practices by 2040.

For its consumers, Beam Suntory has committed investments of US$500 million towards responsible drinking campaigns that would engage over 300 million consumers by 2030. It will further cement its commitment to safe drinking by expanding its portfolio to include low- or no-ABV products across spirit categories.

Beam Suntory is also looking to make a positive impact on the communities it operates in, improving racial, ethnic and gender representation across the entire organisation. Towards this, the company looks to have women in 50 per cent of its leadership positions across the world and also engage in 1 million cumulative hours of voluntary services in communities around the world by 2030.

Beam Suntory President & CEO Albert Baladi said, “Proof Positive is inspired by Suntory’s vision of Growing for Good and represents a step-change in our sustainability ambitions. Our quality products start with the blessings of nature, and we’re determined to give back to nature more than we use. We’re fundamentally committed to reducing harmful drinking, and we’ll increase investment to support consumers in making responsible choices. We’ll use our platform to advance diversity, equity and inclusion, and leave a lasting legacy for our teams, community and our industry. Proof Positive is a critical roadmap towards 2030, 2040, and beyond for how we will positively impact the environment, our consumers and our communities.”



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