Around 650 Spanish wineries and more than 60 Spanish Protected Designations of Origin will be on display.
Over 350 international wine buyers from 40 countries will visit the Barcelona Wine Week that will be held at Fira de Barcelona’s Montjuïc venue. The event, which will be held from April 4 to April 6, will display 650 Spanish wineries.
The Wine Week will showcase more than 60 Spanish Protected Designations of Origin, which includes DO Cava, DO Empordà, DO Jumilla, DO Montsant, DO Navarra, DO Penedès, DO Ribera del Duero, DO Rueda, DO Terra Alta, DO Ca Rioja, and DO Ca Priorat.
Buyers—primarily from Europe, Latin America and North America—will visit the trade show to meet with exhibitors. These are major opinion leaders from distribution companies, importers and supermarket chains whose presence at the event will lead to more than 4,000 business meetings with exhibiting companies. They will be joined by 1,300 national buyers from large-scale distribution, retail and specialised outlets. The event will focus on international business and on sustainability and digitisation as major trends for the future.
In its second edition, this event organized by Fira de Barcelona achieves full capacity in Hall 8 of Fira de Barcelona’sMontjuïc venue, a 20% increase in the number of participating wineries and a 50% increase in the presence of quality labels compared to the previous edition (in March, 2020). The event consolidates the leadership of its unique proposal, which brings together a quality offer representative of all the geographical and varietal diversity of wine in Spain.
Local varieties as a point of reference for sustainable viticulture will be the main focus of many of the activities that will take place in Barcelona Wine Week, with the help of around 80 experts in charge of more than 30 sessions.